Everyone knows that raw feeding is the king of canine diets, with many clear benefits, which is why we created a zero compromise recipe, the same as an 80:20 raw diet, in a low processed cold-pressed dry food. A more nutrient-rich, natural dry food compared to extruded kibbles.
No fillers, no preservatives, no added vitamins or minerals, no artificial colouring or flavouring & no words you can't pronounce. Manufactured in the UK with UK sourced ingredients. Our promise to you.
All of our recipes are 80% high quality animal product, 20% veggies and superfoods and they are naturally complete.
NOTE: All of our ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed. This is important because other brands using 'fresh' ingredients means there is moisture in the ingredients which then get removed during processing, and other foods can be closer to 40% meat after the processing, but their label tells you it is 80% fresh meat! (How naughty!)
We have 5 core and two specialist recipes, which you can learn more about by clicking through to our shop.
BETTER FOR THE PLANET
Made in the UK, using high quality, UK sourced ingredients cold-pressed at with low temperatures. Delivered in recyclable packaging
BETTER FOR YOU
Convenient, natural dry food that stores in the cupboard, ready whenever you need it.
BETTER FOR YOUR DOG
Real, natural ingredients, in minimally processed recipes to create a species appropriate diet. No fillers. No grains. No artificial additives or preservatives.
WILD Cold Pressed Raw Alternative
80:20 cold-pressed alternative to raw dog food
Raw 80:20 is the king of all diets. That's why we made a dry dog food formulated following the raw 80:20 formulation.
OUR TRIED & TESTED TRANSITION PLAN SETS YOU UP FOR SUCCESS!
Your dog is about to try the most nutrient-dense food they’ve ever eaten.
Because WILD is a brand-new food to them, every dog needs a careful transition plan. Without it, they may:
-Refuse the food
-Experience digestive upset
No matter what they’ve been eating before, it’s essential to follow this transition guide as closely as you can - including adding water to the pellets for at least the first two weeks.
98% of customers who follow this plan have a smooth, successful transition.
You should avoid giving your dog handfuls of WILD Pet Food on its own straight away.
It will be very different to what they're used to and, just like sniffing out a new friend at the park, first impressions matter.
Instead, combine pieces of WILD Pet Food (mixed with warm water) with their current food to help them get used to WILD.
https://wildpetfood.co.uk/pages/how-to-transition-to-wild-pet-food
A lean, single-protein recipe that’s easy on digestion - and big on flavour.
This is a species-appropriate, high meat content dog food made with low-fat, low-purine rabbit, gently dehydrated and cold-pressed (in the UK) for convenience.
Grain Free. Naturally gentle. Perfect for dogs needing a lighter touch.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.
Cold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.
Proudly made in the UK, using a single, novel protein source.
Ideal for dogs who thrive on a lighter, cleaner diet - whether they’re managing sensitivities, weight, or just living life a little leaner.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80/20 as fed. This is because no extra moisture is removed in the manufacturing process.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Rabbit 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 49%, Fat 8%, Ash* 10%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
369kcal/100g*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
A single-protein, omega-rich recipe packed with benefits for heart, joint and skin health.
This is a species-appropriate, high meat content dog food made with sustainably sourced herring, gently dehydrated and cold-pressed to retain nutrients and delicate omega oils.
Grain Free. Naturally nourishing. Perfect for dogs who need a little extra support from the inside out.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and absolutely nothing you can’t pronounce. That’s our promise.
Cold-pressed at just 45°C to lock in nutrients that are often destroyed in traditional baked kibble.
Proudly made in the UK, using responsibly sourced ingredients and a single, novel protein source.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed. This is because no extra moisture is removed in the manufacturing process.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Wild Caught Herring 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 48%, Fat 15%, Ash* 12%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
380kcal/100g*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
A single protein, zero compromise recipe made with novel duck - species-appropriate, high in meat, and easy to serve.
This is a Grain Free recipe.
A convenient, cold-pressed and dehydrated format that makes feeding an ancestral, biologically appropriate diet simple - no freezer required.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to gently retain nutrients, unlike traditional baked kibble that cooks at high temperatures.
Proudly made in the UK, using UK-sourced ingredients.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80/20 as fed. This is because no extra moisture is removed in the manufacturing process.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Free Run Duck 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 50%, Fat 16%, Ash* 11%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
377kcal/100g*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
A single protein, zero compromise recipe made with wholesome chicken - species-appropriate, high in meat, and naturally easy to digest.
This is a Grain Free recipe.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK, using UK-sourced ingredients.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Free Run Chicken 76%, Chicken Liver 3%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 52%, Fat 16%, Ash* 11%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
379kcal/100g*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
A single protein, zero compromise recipe made with novel blue whiting fish - species-appropriate, high in meat, and naturally hypoallergenic.
This is a Grain Free recipe.
A convenient, cold-pressed and dehydrated format that delivers the benefits of an ancestral, biologically appropriate diet.
No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to gently retain nutrients and preserve the natural goodness of fish-based proteins, unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients - including wild-caught blue whiting from the Atlantic.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Wild Caught Whole Blue Whiting Fish 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 50%, Fat 14%, Ash* 14%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
383kcal/100g*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
A single protein, zero compromise recipe made with hearty beef - species-appropriate, high in meat, and full of bold, satisfying flavour.
This is a Grain Free recipe.
Delivered in a convenient cold-pressed format, it offers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to lock in nutrients and preserve the natural flavour of real beef - unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Beef 76% (60% muscle meat, 16% carcass), Beef Liver 3%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 56%, Fat 14%, Ash* 11%, Fibre 4.1%, Moisture 7%, Glucosamine 1000mg/kg (cartilage), Chondroitin 500mg/kg (cartilage)
381kcal/100g*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
A multi-protein, zero compromise recipe combining beef, chicken, and blue whiting - species-appropriate, high in meat, and packed with variety.
This is a Grain Free recipe.
In a convenient cold-pressed format, Surf & Turf delivers the benefits of a biologically appropriate diet with the nutritional diversity of land and sea - perfect for dogs who love a bit of everything.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to preserve nutrients and protect the natural goodness of all three protein sources - unlike traditional baked kibble.
Proudly made in the UK, using UK-sourced ingredients from both farm and sea.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Beef 30%, Wild Caught Blue Whiting Fish 30%, Free Run Chicken 17%, Chicken Liver 2%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical Constituents
Protein 51%, Fat 19%, Fibre 1.9%, Ash* 11%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
376 Kcal/100g*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
